Dr. Mirdita Elstak

Mirdita Elstak has a Ph.D. in Management from Rotterdam School of Management, Erasmus University (RSM), where she wrote her dissertation on the interrelationships between Bottom-up Perceived Organisational Identity, top-down Projected Organisational Identity, Identification and Desired Behavior. Previously, she worked as an assistant professor at RSM and as a senior consultant at MSL Amsterdam, a strategic communication consultancy firm.

After living in the Netherlands for over 17 years, she moved back to her home country Suriname in 2010 where she started as a senior advisor at KPMG Dutch Caribbean and Suriname. In January 2013, Mirdita joined the Central Bank of Suriname as the Head of Human Resources. Since January 2014, she has become part of the Management Team of the Central Bank of Suriname as Manager Corporate Services.

Throughout, Mirdita has remained part of academia as an Associate Faculty member of the FHR Lim A Po Institute for Social Studies, a private executive MBA School in Suriname that offers Master programs in Business Administration, Public Administration and Law, in cooperation with the Maastricht School of Management and the International Institute of Social Studies of the Erasmus University Rotterdam.

Prof. Joep Cornelissen Ph.D.

Joep Cornelissen is a Professor in the Department of Management and Organisation at VU University Amsterdam, and previously taught at Leeds University Business School and the Amsterdam School of Communications Research, the University of Amsterdam. He currently teaches corporate communication and organisation theory on MA and MBA programmes in Leeds and Amsterdam. Besides his teaching commitments, he is also an active researcher within the fields of communication and management and a General Editor of the Journal of Management Studies, one of the leading academic journals on management. He frequently speaks at conferences and uses his management and communication expertise to work with entrepreneurs and managers in private and public organisations.

Cornelissen is also the author of Corporate Communication: A Guide to Theory and Practice (London: Sage, third edition), a market-leading text in strategic communication. His own current research focuses on processes of framing and narration in strategic change, entrepreneurial and innovation contexts.

Ashraf Ramzy

Ashraf Ramzy is founder and CEO of Narrativity®, a results driven, full service Corporate Story Identity & Strategy Consultancy. Ramzy, internationally acknowledged as a thought leader in the field of Corporate Story, is specialised in strategic issues regarding Brand and Reputation Management and Corporate and Organisational Identity. He has been featured in major publications, television and radio interviews and has presented at the Smithsonian Institute in Washington DC.

With an academic background in Narratology and a career in marketing Ramzy has over 20 years of experience and excellence in the field of organisational and brand communication strategy.  Prior to launching Narrativity he has worked at renowned agencies such as BBDO, TBWA and Publicis. He has worked for clients such as Nissan, Canon, Frito-Lay, the Netherlands Heart Foundation, ABN AMRO, KLM,  Aer Lingus, Carglass, Havensteder, The Amsterdam Maritime Museum, SNV Netherland Development Organisation and several Dutch Ministries (Urban Planning; Traffic & Transport; Health).

As a Christian from a Muslim country, an Egyptian in the Netherlands and a European in America, Ramzy has a deep understanding of issues of identity, culture and identification.

I have experienced, both personally and professionally, that questions about Identity are best dealt with from a narrative perspective. After all, your identity is the story you write with your character, plot with your choices and tell with your actions. The only story you can really tell is your own. And at the end of the day, the power of your story determines the measure of your success.” (www.narrativity.nl)