Curriculum

Curriculum

The course combines theory and practice sessions delivered by leading academic experts on the topic and by seasoned business practitioners from across Europe. In this way participants get not only a rigorous understanding of the topic area but will also be trained in applying messaging techniques and persuasive tactics themselves. Besides interactive group sessions, the course also includes two dedicated workshops; one on inter-personal communication skills and on the design of messages for CEOs and leaders, and one on the analysis of discursive trends in the public debate about major issues affecting an organisation.