Thought Leadership

Thought Leadership

16-18 April 2019

Thought leaders have the guts to destabilise the status-quo and advocate new ways of thinking and doing. They shift paradigms and build future realities. Think of Tesla, Unilever or Tony Chocolonely- pioneering at the intersection of business and society. Convinced that new realities should and can be shaped. But also non-profit organisations or small firms can be thought leading.

This three-day programme stretches the edges of our thinking by exploring how thought leaders go about in navigating the future. Theory and case studies are blended to explore the following topics:

  • What do we mean with thought leadership in a society of change? 
  • How do thought leaders position themselves on the themes that matter to our future society?
  • How do thought leaders disrupt ingrained ways of thinking, drive paradigm shifts and mobilise stakeholders?
  • What is the proper role of communication executives in this process and how can they use the power of communication to imagine, shape and express new realities?
  • How can organisations assess the success of their thought leadership?
  • This Master Class is designed for corporate communication professionals in executive or managerial roles on all levels from a broad range of positions, who are specifically interested in the topic of thought leadership, for the benefit of their organisation.

    The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various communication positions in the public and private sector, NGOs and consultancies.

    Participants for this course are advised to hold at least a bachelor degree and 3+ years of working experience in the corporate communication field and related.

  • Dr Mignon van Halderen

    Mignon van Halderen runs the Professorship Thought Leadership in a Society of Change at Fontys University of Applied Sciences (School of Communication) in Eindhoven. The goal of this professorship is to develop innovative knowledge on Thought Leadership and share this with a large community of organisations, researchers, communication professionals, teachers and students. She also advises organisations on making choices about thought leadership strategies and offers in-company presentations to organisations that are keen on pursuing a thought leadership strategy, but first like to have a richer insight into its meaning and how it can be pursued.

    In 2014, Mignon won the Lecturer of the Year award in teaching Communication Research at the Master of International Communication Management at The Hague Applied University.

    Through her 10 years’ experience (2002 – 2012) at the Corporate Communication Centre of RSM Mignon has become skilled in taking an evidence-based approach to business problems (both qualitatively and quantitatively) and making academic models useful for a business audience. Mignon’s expertise in corporate language is focused on how companies express their identity expressions by means of framing, storytelling, decoupling etc. On this topic, she has published an article in the Corporate Reputation Review in which she compares the identity expressions of six international oil companies. 

  • Dates
    16-18 April 2019
    09:30 - 17:00

    € 2,650 including tuition, course material and lunches. This fee does not include hotel accommodation.  

    Bayle (J) Building, campus Woudestein
    Burgemeester Oudlaan 50
    Rotterdam, the Netherlands

    Hotel accommodation
    If you require hotel accommodation in Rotterdam, we recommend Novotel Rotterdam Brainpark, adjacent to the university.

    Cancellation policy
    Cancellations must be received in writing (or e-mail) at

    • 45-30 days prior to the start date of the programme:          due 25% of programme fee
    • 29 – 8 days prior to the start date of the programme:          due 60% of programme fee
    • 7 days or less prior to the start of the programme:              due 100% of programme fee

    To receive full refund, the notice of cancellation must be received more than 45 days prior to the start of the programme (a charge of 10% costs is applicable). If the programme is cancelled, liability is limited to the programme fee.

    The participant can be substituted by someone from the same organisation on the same course without extra costs.

  • This three-day programme takes place from 16 to 18 April. You can apply with our online application form:

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for communications professionals. Find out more: