Thought Leadership

Thought Leadership

16-18 April 2019

In today’s world of transformational change, thought leaders are organizations who have the guts to destabilise the status-quo and advocate new ways of thinking and doing. They shift paradigms and build future realities. Think of Tesla, Unilever, Lightyear or Buurtzorg - pioneering at the intersection of business and society. Convinced that new realities should and can be shaped. But also non-profit organisations or small entrepreneurs can be thought leading.

This three-day programme stretches the edges of our thinking by exploring how thought leaders go about in navigating the future. Theory and case studies are blended to explore the following topics:

  • What do we mean with thought leadership in a society of change? 
  • How do thought leaders position themselves on the themes that matter to our future society?
  • How do thought leaders disrupt ingrained ways of thinking, mobilise stakeholders, drive paradigm shifts and transformations?
  • What is the proper role of communication executives in this process and how can they use the power of communication to imagine, shape and express new realities?


Learning Objectives

The Master Class is designed to help you:

  • Understand what thought leadership means theoretically and practically in a world of transformational change. Furthermore, you will learn the differences between transformational change and incremental change.
  • Explain the relevance and importance of thought leadership as a positioning and transformational strategy within your own organisation.
  • Develop a strategy to 'grow' and 'lead' the 'thought', build trust around it and mobilise stakeholders externally and internally.
  • This Master Class is designed for corporate communication professionals in executive or managerial roles on all levels from a broad range of positions, who are specifically interested in the topic of thought leadership, for the benefit of their organisation.

    The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various communication positions in the public and private sector, NGOs and consultancies.

    Participants for this course are advised to hold at least a bachelor degree and 3+ years of working experience in the corporate communication field and related.

  • Dr Mignon van Halderen

    Lector (Associate Professor) Thought Leadership

    Mignon van Halderen runs the Professorship Thought Leadership in a Society of Change at Fontys University of Applied Sciences (School of Communication) in Eindhoven. The goal of this professorship is to develop innovative knowledge on Thought Leadership and share this with a large community of organisations, researchers, communication professionals, teachers and students. She also advises organisations on making choices about thought leadership strategies and offers in-company presentations to organisations that are keen on pursuing a thought leadership strategy, but first like to have a richer insight into its meaning and how it can be pursued. Within the MCC programme of the Rotterdam School of Management, Erasmus University, Mignon offers the executive course Thought Leadership in a Society of Change, is a guest speaker at the annual summer course and coaches students during their final graduation project. In 2014, Mignon won the Lecturer of the Year award in teaching Communication Research at the Master of International Communication Management at The Hague Applied University.

    Ange Dunselman-Kunzmann

    Head of the Global Communications Center of Excellence, Philips

    Ange leads a team of innovative professionals who are driving the global Communications thought leadership, content creation, publishing activities and planning. Together they strive to increase the impact and efficiency of Communications across the company. Prior to this, Ange led Design & Innovation Communications at Philips and was key in building the company’s reputation as a creative and innovative leader. Ange prides herself in her ability to build, enable and engage successful teams and foster relationships across organizational boundaries. She holds a BA in Psychology and Women’s Studies from Antioch College, and a MCs in Corporate Communications from RSM, Erasmus University.

    Maarten Jurriaanse

    Owner Ping-pong Design and Associate Partner Designthinkers Group

    Maarten is a Designer at heart. He uses his designing background to help organisations developing meaningful brands. Maarten has a bachelor degree from the Willem De Kooning Academy in Rotterdam and a Master of Science degree from our own International Executive Master of Corporate Communication at RSM, Erasmus University. Maarten has his own company Ping-Pong Design and is an Associate Partner at the DesignThinkers group for whom he travels across the globe to offer design-thinking workshops. Maarten’s design-thinking approach offers an interesting and valuable perspective on designing thought leadership strategies. Hence, he will take us through the design-thinking principles to work on our own thought leadership strategy.

    Brandon Martens

    Fontys University of Applied Sciences, Eindhoven

    Brandon has been part of the Fontys lectorate Thought Leadership since 2015. He is a co-developer of the Thought Leadership Framework and has written several papers with Mignon on Thought Leadership. Brandon explores various types of what he would call “new economy” organisations to learn from their novel points of view and how they translate this to new strategies or surprising concepts. He offers guest lectures on thought leadership and works with Mignon on thought leadership (consulting) projects for organisations. Besides his partnership with Fontys, he owns his own company and advises organisations (SMEs) how to design meaningful brands by building conscious organisational identities. Brandon is supporting the teaching team during the 3-days elective by developing ongoing materials, co-developing and facilitating the workshops.

    Dr. Anneke Neuhaus

    Head of Thought Leadership, Siemens AG

    Dr. Anneke Neuhaus is Head of Thought Leadership at Siemens AG, a global technology powerhouse. In her role, she is responsible for the company’s reputation management, branding and positioning. Before taking on her current position in 2017, Anneke was a professor at Frankfurt University of Applied Sciences and held leading positions in communications and marketing at Deutsche Bank and WestLB AG (later Portion AG). Anneke graduated from the University of Göttingen, Germany, with a doctorate in Economics and Political Sciences after completing her studies in Germany and France, and began her career as a business consultant in the automotive industry. A seat on the Board of the Hartog Trust in Hamburg provides her with the opportunity to apply her experience in the not-for-profit sector.

  • Dates
    16-18 April 2019
    09:30 - 17:00

    € 2,650 including tuition, course material and lunches. This fee does not include hotel accommodation.  

    Bayle (J) Building, campus Woudestein
    Burgemeester Oudlaan 50
    Rotterdam, the Netherlands

    Hotel accommodation
    If you require hotel accommodation in Rotterdam, we recommend Novotel Rotterdam Brainpark, adjacent to the university.

    Cancellation policy
    To receive a full refund, a written notice of cancellation must be send to within a term of thirty (30) calendar days after receipt of the written confirmation of the registration, unless the start date of the course programme is within the term.

    Accordingly, the cancellation fee is calculated as follows:

    • 25% of the programme fee if the cancellation notice is received 30 days or more before the start date;
    • 75% of the programme fee if the cancellation notice is received between 29 and 15 days before the start date;
    • 100% of the programme fee if the cancellation notice is received 14 days or less before the start date;
    • 100% of the programme fee if the cancellation notice is received after the programme has started.

    For more details, please view here the complete General Terms and Conditions.

    The participant can be substituted by someone from the same organisation on the same course without extra costs.

  • This three-day programme takes place from 16 to 18 April. You can apply with our online application form:

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for communications professionals. Find out more: