The programme Engaging Customers through Social Media is led by dr Jason Roos.
Dr Jason Roos
Jason Roos is an Assistant Professor in the Department of Marketing Management at Rotterdam School of Management, Erasmus University. His research has been published in top academic journals including Marketing Science and Management Science, and focuses on the way users and marketers engage with new media. Jason earned a PhD in marketing from Duke University’s Fuqua School of Business, and received the prestigious INFORMS Society for Marketing Science Dissertation Award in 2011. Before entering academia, he worked as a consultant and software engineer in Seattle, USA, and was managing director of an internet marketing and software firm.