For whom

For whom

You will benefit from RSM’s Essentials of Marketing programme if you are a:

  • manager newly appointed to a marketing function, such as marketing manager, brand manager or product manager
  • professional who needs an overall picture of the marketing function
  • non-commercial professional who wants to move to a commercial function.


Here’s what previous participants say about the Essentials of Marketing programme:

"This programme covers the essentials very well and, through the business improvement plan, makes sure you apply them."
Erik Broertjes, director, Broertjes Groep

"Essentials of Marketing was Essential for structuring knowledge that I gained from a little working experience in a job where I support Marketing & Sales."
Sanne Vrijmoet, product manager biopharm, Novo Nordisk