HR Strategy and Effectiveness

HR Strategy and Effectiveness

The contribution of Human Resource Management (HRM) to business success and current and future challenges for HR professionals are addressed in this three-day HR Strategy and Effectiveness Programme from RSM Executive Education. You will explore internal and external challenges; managing current challenges while making strategies for the future; working alongside finance and marketing departments; and exploring how HR departments can act as a partner in business.

Build an effective HR strategy to attract and retain talent

We begin by examining how your organisation’s business strategy can be coupled to its HRM processes to deliver sustained success, using performance management and individual development. You will see examples of best HRM practices for attracting and retaining talent, and strategies for maintaining diversity and inclusion. Learn how to assess connections between HR operations and couple them to business processes. Your assignments will provide valuable personal and professional insights as you share information with other HR professionals and line managers.

Learning objectives

During the programme, you will:

  • gain a deeper understanding of HR activities, including staff motivation during organisational restructuring, the importance of total workforce management, and how HR departments can be seen as a partner for the business
  • learn to identify where your organisation’s HRM processes can be improved
  • establish better connections between core HRM functions and build stronger capabilities in each process
  • learn to better connect processes within HR and the overall business
  • share knowledge with other HR professionals and line managers from diverse companies and backgrounds.
  • You will benefit from the three-day HR Strategy and Effectiveness programme if you are a:

    • HR professional who wants to increase their strategic contribution to HR
    • Human Resource manager who wants to improve the effectiveness of HR processes
    • Line manager who wants better links between HR and the business’s activities.
  • “I was looking for a programme that would give me more insights into HR effectiveness, and how to improve HR processes to make them more effective and business oriented, responding to the changing business environment. RSM offers a very good programme, combining the latest HR models with practical examples from big international players. It is very inspirational, and has given me a few ideas of what processes to improve to make HR more effective.”
    Marta Florczak, Country HR Director Poland, LaFarge Cements

  • The HR Strategy and Effectiveness Programme is led by Dr Philip Stiles.

    Dr Philip Stiles
    Dr Philip Stiles is associate professor in organisational behaviour at Cambridge Judge Business School, where he is co-director of the Centre of International Human Resource Management. He previously worked for London Business School. Philip’s research focuses on people, leadership and culture. He works with more than 30 companies worldwide, focusing on leadership, culture and innovation. Philip also consults about development, and talent, change and performance management. He has won several awards for his teaching and research.

  • Dates

    27 - 29 May 2019 > Apply now
    11 - 13 November 2019 > Apply now


    € 2,800 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation. 
    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.

    Cancellation policy

    Cancellation notices must be received by email: The following cancellation fees apply:

    • More than 14 days before the programme’s start date: 25% of the programme fee will be charged
    • Between 14 and 7 days before the programme’s start date:  75% of the programme fee will be charged
    • 7 days or fewer before the programme’s start date: 100% of the programme fee will be charged
    • Cancellations received on or after the programme’s start date: 100% of the programme fee will be charged.


    The participant can be substituted by someone from the same company on the same course without extra costs.

    General terms and conditions

    Please click RSM Executive Education’s general terms and conditions.


    The programmes take place at Rotterdam School of Management, Erasmus University, Bayle Building, Burgemeester Oudlaan 50, Rotterdam.

    Hotel accommodation

    If you require hotel accommodation in Rotterdam, we recommend Novotel Rotterdam Brainpark, adjacent to the university.

  • RSM’s HR Strategy and Effectiveness programme runs in Rotterdam on several dates. Please select the one that suits you best to register: