Masterclass New Business Development

Masterclass New Business Development

Are you interested in our New Business Development programme? This masterclass will serve as a test-drive and help you discover if this programme suits your learning needs.

Preparatory materials for the masterclass:  

  • Two Harvard Business Review articles on business model innovation
  • Handbook ‘Business Development: A Market-Oriented Perspective’ by Hans Eibe Sorensen. 

It should be noted that the pre-session does not overlap the ten masterclasses of the New Business Development programme that starts on 4 October 2018. Still it will provide you with a basis to get (already) started with the development of a business plan. In a closed LinkedIn group we can discuss issues that you are facing when you start with the business plan.  

The session will be taught by Prof. Jan van den Ende.     

Date and time

31 May 2018 > Apply now

A light dinner will be served at 17.30. The session starts at 18.00 and ends at 21.30.


The fee for the pre-session is € 350,00 (excl. VAT). If you register for the New Business Development programme, the costs for the pre-session will be deducted from the total programme cost. 


Rotterdam School of Management, Erasmus University, Bayle (J) Building, room J4-09 (fourth floor).