Max Havelaar Lecture 2017

Max Havelaar Lecture 2017

The 10th edition of the Max Havelaar Lecture was a great success! Read about it in this short article. On this website, you can now find the powerpoint slides and a short article from Ted London. Later, other content such as pictures, news articles and the livesteam will be shared with you. Keep an eye on this website and the facebook event!


'The Base of the Pyramid Promise: Building Businesses with Impact and Scale’ is the title of the latest book of Prof. Ted London, an American scholar and one of the foremost specialists on Base of the Pyramid (BoP) issues in the world. We are proud to present Ted London as the keynote speaker of the tenth Max Havelaar lecture. Together with Ted London and other speakers, we will dive deeper into the most important message of the SDGs: ‘to leave no one behind’. How are we going to include the four billion low-income people, a majority of the world’s population that constitute the base of the economic pyramid?

The figures about economic inequality are astonishing. According to Oxfam just eight men own the same wealth as the 3.6 billion people who make up the poorest half of humanity. We have found Max Lawson of Oxfam UK willing to tell us more about inequality, closing the gap and the campaigns of Oxfam.

And there is also good news. More and more companies actually come up with creative ideas to target the real poor and move them out of poverty. But can these initiatives be scaled and can they reach sufficient numbers of people? Buks Akinseye from Unilever has hands-on experience as Manager Global Partnerships & Advocacy, Livelihoods. He will share his thoughts and experiences about building businesses with impact and scale.

There were two workshops in the morning:

The research workshop on ‘Inclusive Business Strategies in Africa,’ will present the final results of the research project on the same topic that has been going on in the past two and half years. This research, which is funded by NWO-WOTRO, has been running through a collaboration between Rotterdam School of Management, The Netherlands Africa Business Council, and Southern and Eastern African Management Institute. In addition to a lively presentation of the research findings, you will also get an opportunity to interact with Professor Ted London, who is one of the leading experts in the field of inclusive business strategies. 

The documentary 'Fair Trade in Nepal' will show how a group of young people discovered different practices of fair trade in Nepal. On their journey they visited many different projects and talked with stakeholders about the importance of fair trade for the development of the country. 

Keynote speakers:

Prof dr Ted London - University of Michigan - author of 'the base of the pyramid promise' and diverse articles on the BoP market. More information

Max Lawson - Oxfam GB - head of global policy and campaigns - among others 'make poverty history' and 'Robin Hood tax'. More information

Bukunmi Akinseye - Unilever - Global partnerships and advocacy campaigns - will talk about Unilever's small soap sachets and other BoP strategies - More information

Max Havelaar Lecture 

25 October 2017

14.00-17.00 with drinks afterwards

Erasmus University Rotterdam, room Sanders 003

Free admission

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The Max Havelaar Lecture 2017 will be organised by The Partnerships Resource Centre, Max Havelaar Foundation and Young & Fair.