Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms...

Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms...

There is a gap between what business professors think and what managers do. Here and there, academics try to close the gap. The gap is often filled by theories that are not necessarily true even though they might sound good. For...

Paul Ruijs, student at RSM, has won the KPMG thesis award. Ruijs receives the prize for the contribution he makes with his thesis to the dilemma of many listed companies in finding investors that fit their long-term strategy. A...

Justin Jansen, professor of corporate entrepreneurship at RSM, conducts research into strategic leadership. It intrigues him that most organisations focus on existing businesses and clients and are unable to leave the beaten track...

RSM analysed technology start-ups as they pitched to experienced investors. The research was conducted with the aim to find if and how body language has a considerable effect during a pitch. It was found that an entrepreneur who...

A unique, recognisable identity is the most valuable asset of a company. Research by Elisa Maira of RSM shows that an acquisition can damage the identity of a brand, making it less popular among consumers. However, the persistence...

Christophe Lembregts of RSM has conducted research that indicates how units of measurement are depicted affects people the choice people make, for instance for sugary drinks.

A new report from 'Winnen werkgeverschap', to which Pursey Heugens of RSM made a contribution to. Family businesses invest on average less in their employees than comparable non-family businesses. For example, 85% of family...

An article that discusses websites like Groupon or Vakantie Veilingen, where people can buy products our outings for a vastly reduced price. Research by Zike Cao of RSM is mentioned in the article. The research showed that large...

Research done my Rebecca Hewett, Assistant Professor at the Department of Organisation and Personnel Management, and Hannes Leroy, Associate Professor at the Department of Organisation and Personnel Management at RSM has been...

Who are the Dutch major donors and what drives them? What challenges do they see and what action do they take? These questions are discussed in depth in the master thesis of Lieke van 't Veer "An exploration of the philanthropic...

As a company, if you do something concrete to make the world a little better, rather than focusing on marketing and sales, does that benefit you as a brand? Or is it a combination? According to some studies it is not all that...

Research done my Rebecca Hewett, Assistant Professor at the Department of Organisation and Personnel Management, and Hannes Leroy, Associate Professor at the Department of Organisation and Personnel Management at RSM has been...

Research done my Rebecca Hewett, Assistant Professor at the Department of Organisation and Personnel Management, and Hannes Leroy, Associate Professor at the Department of Organisation and Personnel Management at RSM has been...

Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms...

Research done my Rebecca Hewett, Assistant Professor at the Department of Organisation and Personnel Management, and Hannes Leroy, Associate Professor at the Department of Organisation and Personnel Management at RSM has been...

Research done my Rebecca Hewett, Assistant Professor at the Department of Organisation and Personnel Management, and Hannes Leroy, Associate Professor at the Department of Organisation and Personnel Management at RSM has been...

An article in Harvard Business Review that discusses the influence of arm and hand motions during pitching. Hand motions help to communicate an abstract or unfamiliar idea by making it concrete, according to Joep Cornelissen,...

Research done my Rebecca Hewett, Assistant Professor at the Department of Organisation and Personnel Management, and Hannes Leroy, Associate Professor at the Department of Organisation and Personnel Management at RSM has been...