RSM in the media

RSM in the media

  • You’re probably being tricked by “health washing” at the grocery store

    Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms...

  • Breakfast cereals: ‘Almost zero correlation’ between health claims and nutritional content

    Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms...

  • De wereld van academici: Ontsnappen aan een incestueus circuit

    There is a gap between what business professors think and what managers do. Here and there, academics try to close the gap. The gap is often filled by theories that are not necessarily true even though they might sound good. For...

  • Winnende scriptie: “Beursgenoteerde bedrijven hebben ‘duurzame beleggersbasis’ zelf in de hand”

    Paul Ruijs, student at RSM, has won the KPMG thesis award. Ruijs receives the prize for the contribution he makes with his thesis to the dilemma of many listed companies in finding investors that fit their long-term strategy. A...

  • 'CFO moet meegaan in disruptie'

    Justin Jansen, professor of corporate entrepreneurship at RSM, conducts research into strategic leadership. It intrigues him that most organisations focus on existing businesses and clients and are unable to leave the beaten track...

  • PITCH PERFECT: CAN OUR HANDS HOLD THE KEY TO BUSINESS SUCCESS?

    RSM analysed technology start-ups as they pitched to experienced investors. The research was conducted with the aim to find if and how body language has a considerable effect during a pitch. It was found that an entrepreneur who...

  • Waarom merken hun waarde verliezen na een overname

    A unique, recognisable identity is the most valuable asset of a company. Research by Elisa Maira of RSM shows that an acquisition can damage the identity of a brand, making it less popular among consumers. However, the persistence...

  • Mensen laten kiezen voor minder suiker? Communiceer in klontjes, niet in grammen

    Christophe Lembregts of RSM has conducted research that indicates how units of measurement are depicted affects people the choice people make, for instance for sugary drinks.

  • Familiebedrijven schenken minder aandacht aan duurzaamheid in keten door minder druk stakeholders

    A new report from 'Winnen werkgeverschap', to which Pursey Heugens of RSM made a contribution to. Family businesses invest on average less in their employees than comparable non-family businesses. For example, 85% of family...

  • Online deals: 'Consument weet inmiddels dat het geen topervaring wordt'

    An article that discusses websites like Groupon or Vakantie Veilingen, where people can buy products our outings for a vastly reduced price. Research by Zike Cao of RSM is mentioned in the article. The research showed that large...

  • Formal bonuses overrated in motivating staff

    Research done my Rebecca Hewett, Assistant Professor at the Department of Organisation and Personnel Management, and Hannes Leroy, Associate Professor at the Department of Organisation and Personnel Management at RSM has been...

  • Scriptie: Wat drijft de Nederlandse major donor?

    Who are the Dutch major donors and what drives them? What challenges do they see and what action do they take? These questions are discussed in depth in the master thesis of Lieke van 't Veer "An exploration of the philanthropic...

  • Iets goeds doen voor de samenleving als bedrijf: hoe ga je dat vertellen?

    As a company, if you do something concrete to make the world a little better, rather than focusing on marketing and sales, does that benefit you as a brand? Or is it a combination? According to some studies it is not all that...

  • Why giving staff bonuses is riskier than you think

    Research done my Rebecca Hewett, Assistant Professor at the Department of Organisation and Personnel Management, and Hannes Leroy, Associate Professor at the Department of Organisation and Personnel Management at RSM has been...

  • Why giving staff bonuses is riskier than you think

    Research done my Rebecca Hewett, Assistant Professor at the Department of Organisation and Personnel Management, and Hannes Leroy, Associate Professor at the Department of Organisation and Personnel Management at RSM has been...

  • How consumers perceive package-front claims

    Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms...

  • Want to motivate staff? Scrap formal bonus procedures

    Research done my Rebecca Hewett, Assistant Professor at the Department of Organisation and Personnel Management, and Hannes Leroy, Associate Professor at the Department of Organisation and Personnel Management at RSM has been...

  • Want to motivate staff? Scrap formal bonus procedures

    Research done my Rebecca Hewett, Assistant Professor at the Department of Organisation and Personnel Management, and Hannes Leroy, Associate Professor at the Department of Organisation and Personnel Management at RSM has been...

  • When You Pitch an Idea, Gestures Matter More Than Words

    An article in Harvard Business Review that discusses the influence of arm and hand motions during pitching. Hand motions help to communicate an abstract or unfamiliar idea by making it concrete, according to Joep Cornelissen,...

  • Want to motivate staff? Scrap formal bonus procedures

    Research done my Rebecca Hewett, Assistant Professor at the Department of Organisation and Personnel Management, and Hannes Leroy, Associate Professor at the Department of Organisation and Personnel Management at RSM has been...