The Right Way to Manage Churn for Maximum Profit

https://hbswk.hbs.edu/item/the-right-way-to-manage-churn-for-maximum-profit

Participants

  • Aurelie Lemmens
    Role: Faculty
    Reference type: Referenced

Media outlets

  • hbswk.hbd.edu (Online)

Description

An article discussing research which was co-written by Aurelie Lemmens of RSM, the paper describes how companies can more than double profits from customer retention, without expending any additional money or effort.

An article discussing research which was co-written by Aurelie Lemmens of RSM, the paper describes how companies can more than double profits from customer retention, without expending any additional money or effort.