Life-enriching AI tech could have negative impact for users, unless marketers step in

https://pressreleases.responsesource.com/news/100444/life-enriching-ai-tech-could-have-negative-impact-for-users-unless/

Participants

  • Stefano Puntoni
    Role: Faculty
    Reference type: Quoted
  • Rotterdam School of Management, Erasmus University
    Role: General
    Reference type: Referenced

Media outlets

  • ResponseSource (Online)

Description

Lifestyle-enhancing AI services such as fitness trackers, dating apps, smart speakers and photo editors, designed to make consumer’s lives easier, healthier and happier may be failing to create the positive impact their developers say they are, according to a new study from the RSM Erasmus University.The study, led by Professor Stefano Puntoni, along with colleagues Prof Rebecca Walker Reczek of Ohio State University, Prof Markus Giesler of York University in Canada and Prof Simona Botti of London Business School, focuses on the growing influence these advanced technologies are having on our day-to-day lives, and the realities of the customer experience.

Lifestyle-enhancing AI services such as fitness trackers, dating apps, smart speakers and photo editors, designed to make consumer’s lives easier, healthier and happier may be failing to create the positive impact their developers say they are, according to a new study from the RSM Erasmus University.

The study, led by Professor Stefano Puntoni, along with colleagues Prof Rebecca Walker Reczek of Ohio State University, Prof Markus Giesler of York University in Canada and Prof Simona Botti of London Business School, focuses on the growing influence these advanced technologies are having on our day-to-day lives, and the realities of the customer experience.