How business schools are targeting new markets in search of applicants

https://blog.efmdglobal.org/2020/11/23/how-business-schools-are-targeting-new-markets-in-search-of-applicants/

Participants

  • Rotterdam School of Management, Erasmus University
    Role: Faculty
    Reference type: Referenced

Media outlets

  • EFMD (Online)

Description

Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education explores how business schools are reaching new applicants.To capture both quality and quantity, schools must be visible in the places and outlets that these impressive potential candidates are already engaged with. Yet the coronavirus pandemic hasn’t made this simple. BlueSky Education developed a strategy on behalf of two of our clients – Imperial College Business School and the RSM at Erasmus University – for them to feature in the WSJ earlier this month. Targeting the outlet by developing a theme designed specifically for an individual reporter, we secured features for both institutions on the topic of international MBA students looking for alternative places to study to the US.

Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education explores how business schools are reaching new applicants.

To capture both quality and quantity, schools must be visible in the places and outlets that these impressive potential candidates are already engaged with. Yet the coronavirus pandemic hasn’t made this simple. BlueSky Education developed a strategy on behalf of two of our clients – Imperial College Business School and the RSM at Erasmus University – for them to feature in the WSJ earlier this month. Targeting the outlet by developing a theme designed specifically for an individual reporter, we secured features for both institutions on the topic of international MBA students looking for alternative places to study to the US.