Hoe weet de consument wie z'n beloftes nakomt?

https://www.foodinspiration.com/nl/hoe-weet-de-consument-wie-zijn-beloftes-nakomt/

Participants

  • Bram Van den Bergh
    Role: Faculty
    Reference type: Written by

Media outlets

  • foodinspiration.com (Online)

Description

For many food companies, sustainable goals are a central part of their marketing strategy. This is a good trend, but it is not always easy for consumers to estimate the value of these sustainable goals and promises of companies. Bram van den Bergh, associate professor at the RSM, explains why not and what consumers can do.

For many food companies, sustainable goals are a central part of their marketing strategy. This is a good trend, but it is not always easy for consumers to estimate the value of these sustainable goals and promises of companies. Bram van den Bergh, associate professor at the RSM, explains why not and what consumers can do.