Mocking Can Help an Initiative Succeed

https://hbr.org/2021/03/mocking-can-help-an-initiative-succeed

Participants

  • Magdalena Cholakova
    Role: Alumni
    Reference type: Referenced

Media outlets

  • Harvard Business Review (Online)

Description

When Magdalena Cholakova, an associate professor at the RSM, studied how one organization pushed through a transformation effort, she made a surprising discovery: By taking a playful approach to the rollout, which included poking fun at the change program, leaders were better able to persuade employees to go along with it. The conclusion: Mocking can help an initiative succeed.

When Magdalena Cholakova, an associate professor at the RSM, studied how one organization pushed through a transformation effort, she made a surprising discovery: By taking a playful approach to the rollout, which included poking fun at the change program, leaders were better able to persuade employees to go along with it. The conclusion: Mocking can help an initiative succeed.