'Servitization belangrijke innovatie voor de tuinbouwsector'

https://www.goedemorgenaardbei.nl/aardbeien/nieuws/servitization-belangrijke-innovatie-voor-de-tuinbouwsector/

Participants

  • Jan van den Ende
    Role: Faculty
    Reference type: Quoted

Media outlets

  • Goedemorgen Aardbei (Online)
  • Goedemorgen Groente (Online)
  • Goedemorgen Tomaat (Online)
  • Goedemorgen Chrysant (Online)

Description

Jan van den Ende is professor of technology and innovation management at the RSM, Erasmus University. He is also professor of horticultural innovation. He is a popular speaker on innovation in the sector and regularly speaks about servitization. Servitization is the transformation of the company: from a product to a service-oriented business model. In this article, Van den Ende is interviewed about his vision on greenhouse horticulture from the perspective of innovation.

Jan van den Ende is professor of technology and innovation management at the RSM, Erasmus University. He is also professor of horticultural innovation. He is a popular speaker on innovation in the sector and regularly speaks about servitization. Servitization is the transformation of the company: from a product to a service-oriented business model. In this article, Van den Ende is interviewed about his vision on greenhouse horticulture from the perspective of innovation.