Big data-analyse van tweets kan kansen voor toerisme onthullen

http://www.marketingtribune.nl/online/nieuws/2017/08/big-data-analyse-van-tweets-kan-kansen-voor-toerisme-onthullen/index.xml

Participants

  • Tobias Brandt
    Role: Faculty
    Reference type: Referenced

Media outlets

  • MarketingTribune.nl (Online)

Description

By combining the information made available in tweets, it is possible to discover how big groups of visitors are using a city and where the upcoming tourist hotspots are located. This discovery was made by Tobias Brandt of RSM after analysing 600,000 tweets sent in San Francisco.

By combining the information made available in tweets, it is possible to discover how big groups of visitors are using a city and where the upcoming tourist hotspots are located. This discovery was made by Tobias Brandt of RSM after analysing 600,000 tweets sent in San Francisco.