Hersenscans voorspellen succes van crowdfunding

https://marketingfuel.nl/hersenscans-voorspellen-succes-van-crowdfunding/

Participants

  • Alexander Genevsky
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Marketingfuel (Online)

Description

Until now, market researchers have used questionnaires to analyse consumer preferences and to assess whether a crowdfunding idea has a chance of success. Research by Alexander Genevsky of RSM shows that brain scans make such predictions about individual preferences more accurate. Brain activity is also a good indicator of the ultimate success of the funding.

Until now, market researchers have used questionnaires to analyse consumer preferences and to assess whether a crowdfunding idea has a chance of success. Research by Alexander Genevsky of RSM shows that brain scans make such predictions about individual preferences more accurate. Brain activity is also a good indicator of the ultimate success of the funding.