Succes financiering docu's te voorspellen met hersenscans

http://www.filmkrant.nl/nieuws_2017/16177

Participants

  • Alexander Genevsky
    Role: Faculty
    Reference type: Referenced

Media outlets

  • De Filmkrant (Online)

Description

Of course, you could conduct surveys or talk with focus groups to get a better picture of the success rates of a crowdfunding campaign, but that's "old school". In his recent study, Alexander Genevsky of RSM proves that brain scans can yield much better predictions.

Of course, you could conduct surveys or talk with focus groups to get a better picture of the success rates of a crowdfunding campaign, but that's "old school". In his recent study, Alexander Genevsky of RSM proves that brain scans can yield much better predictions.