Neuromarketing: così le aziende leggono nel pensiero
http://www.businesspeople.it/Business/Marketing/neuromarketing-104542Participants
- Ale Smidts
Role: Faculty
Reference type: Referenced
Media outlets
- business people (Online)
Description
Ale Smidts, Professor of Marketing Research at RSM, gives his opinion as to why neuromarketing could explain why a certain product is more successful than others.
Ale Smidts, Professor of Marketing Research at RSM, gives his opinion as to why neuromarketing could explain why a certain product is more successful than others.