Beschrijving in andere taal maakt afstotelijke producten aantrekkelijker

https://marketingfuel.nl/beschrijving-taal-maakt-afstotelijke-producten-aantrekkelijker/

Participants

  • Anne Kathrin Klesse
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Marketingfuel (Online)

Description

Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.

Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.