Beschrijving in andere taal maakt afstotelijke producten aantrekkelijker
https://marketingfuel.nl/beschrijving-taal-maakt-afstotelijke-producten-aantrekkelijker/Participants
- Anne Kathrin Klesse
Role: Faculty
Reference type: Referenced
Media outlets
- Marketingfuel (Online)
Description
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.