Meelwormenkoekjes? Getsie, Insect Based Cookies, Lekker!

Participants

  • Anne Kathrin Klesse
    Role: Faculty
    Reference type: Referenced

Media outlets

  • De Telegraaf (Newsletter)

Description

Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.

Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.