Insectenburger smaakt wel in het Engels

https://www.trouw.nl/groen/insectenburger-smaakt-wel-in-het-engels~a3ae2b19/

Participants

  • Anne Kathrin Klesse
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Trouw (Online)

Description

Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.

Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.