Uitslag Stelling: ’Wat de boer niet kent...’

https://www.telegraaf.nl/nieuws/1732580/uitslag-stelling-wat-de-boer-niet-kent

Participants

  • Anne Kathrin Klesse
    Role: Faculty
    Reference type: Referenced

Media outlets

  • De Telegraaf (Online)

Description

This article mentions the study conducted by Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, which shows that the consumer is more willing to eat mealworms or in vitro meat if it has a product description in another language. For example, the subjects would rather eat insect-based cookies or 'Kekse mit Mehl aus Mehlwürmer' than 'just' insect cookies .

This article mentions the study conducted by Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, which shows that the consumer is more willing to eat mealworms or in vitro meat if it has a product description in another language. For example, the subjects would rather eat insect-based cookies or 'Kekse mit Mehl aus Mehlwürmer' than 'just' insect cookies .