Wetenschappers tonen aan dat reclame echt werkt en vragen daarom om regulering

https://www.adformatie.nl/nieuws/wetenschappers-tonen-aan-dat-reclame-echt-werkt-en-vragen-daarom-om-regulering

Participants

  • Steven Sweldens
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Adformatie (Online)

Description

A new study, co-conducted by Steven Sweldens, endowed professor of Consumer Behaviour and Marketing and ERIM Director of Doctoral Education at RSM, has shown that some forms of advertising can generate a reaction among consumers that they can not control. The study shows that consumers can not form their own, objective opinion about a brand or product if they see an advertisement with a positive stimuli, such as a beautiful landscape or signs of happiness.

A new study, co-conducted by Steven Sweldens, endowed professor of Consumer Behaviour and Marketing and ERIM Director of Doctoral Education at RSM, has shown that some forms of advertising can generate a reaction among consumers that they can not control. The study shows that consumers can not form their own, objective opinion about a brand or product if they see an advertisement with a positive stimuli, such as a beautiful landscape or signs of happiness.