'Reclame roept reacties op die we niet kunnen beheersen'
http://www.marketingtribune.nl/bureaus/nieuws/2018/03/reclame-roept-reacties-op/index.xmlParticipants
- Steven Sweldens
Role: Faculty
Reference type: Referenced
Media outlets
- Marketing Tribune (Online)
Description
A new study, co-conducted by Steven Sweldens, endowed professor of Consumer Behaviour and Marketing and ERIM Director of Doctoral Education at RSM, has shown that some forms of advertising can generate a reaction among consumers that they can not control. The study shows that consumers can not form their own, objective opinion about a brand or product if they see an advertisement with a positive stimuli, such as a beautiful landscape or signs of happiness.
A new study, co-conducted by Steven Sweldens, endowed professor of Consumer Behaviour and Marketing and ERIM Director of Doctoral Education at RSM, has shown that some forms of advertising can generate a reaction among consumers that they can not control. The study shows that consumers can not form their own, objective opinion about a brand or product if they see an advertisement with a positive stimuli, such as a beautiful landscape or signs of happiness.