CROWD PLEASERS: USING NEUROSCIENCE TO IDENTIFY CROWDFUNDING SUCCESS

https://www.research-live.com/article/features/crowd-pleasers-using-neuroscience-to-identify-crowdfunding-success/id/5037412

Participants

  • Alexander Genevsky
    Role: Faculty
    Reference type: Referenced

Media outlets

  • research live (Online)

Description

Alexander Genevsky, Assistant Professor at the Department of Marketing Management of RSM has conducted a study regarding crowdfunding. Knowing which crowdfunding projects will get off the ground is challenging, but Genevsky's recent study into brain activity can now help predict their success.

Alexander Genevsky, Assistant Professor at the Department of Marketing Management of RSM has conducted a study regarding crowdfunding. Knowing which crowdfunding projects will get off the ground is challenging, but Genevsky's recent study into brain activity can now help predict their success.