Consider crowdfunding to benefit from customer investor insight, says research

http://www.commercialdroneprofessional.com/consider-crowdfunding-to-benefit-from-customer-investor-insight-says-research/

Participants

  • Philipp Cornelius
    Role: Faculty
    Reference type: Referenced

Media outlets

  • commercial drone professional (Online)

Description

Entrepreneurs and start-up businesses across sectors have been urged to consider crowdfunding websites to fund their new companies, rather than just relying on traditional investors or venture capitalists. Philipp Cornelius, Assistant Professor at the Department of Technology and Operations Management at RSM and his research partner Bilal Gokpinar found that entrepreneurs that used online crowdfunding to raise capital benefited from the insight of their customer investors.

Entrepreneurs and start-up businesses across sectors have been urged to consider crowdfunding websites to fund their new companies, rather than just relying on traditional investors or venture capitalists. Philipp Cornelius, Assistant Professor at the Department of Technology and Operations Management at RSM and his research partner Bilal Gokpinar found that entrepreneurs that used online crowdfunding to raise capital benefited from the insight of their customer investors.