‘Zeer hoge korting werkt averechts’

https://www.ecommercenews.nl/zeer-hoge-korting-werkt-averechts/

Participants

  • Zike Cao
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Ecommerce News (Online)

Description

Research conducted by Zike Cao has shown that a too high online discount may discourage potential customers. Additionally, posting positive reviews on Facebook or Yelp has a counterproductive effect. His research was featured in this article.

Research conducted by Zike Cao has shown that a too high online discount may discourage potential customers. Additionally, posting positive reviews on Facebook or Yelp has a counterproductive effect. His research was featured in this article.