You’re probably being tricked by “health washing” at the grocery store

https://www.fastcompany.com/90347891/youre-probably-being-tricked-by-health-washing-at-the-grocery-store

Participants

  • Quentin Andre
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Fast company (Online)

Description

Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms influence purchasing decisions.

Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms influence purchasing decisions.