Breakfast cereals: ‘Almost zero correlation’ between health claims and nutritional content

https://medkit.info/2019/05/13/breakfast-cereals-almost-zero-correlation-between-health-claims-and-nutritional-content/

Participants

  • Quentin Andre
    Role: Faculty
    Reference type: Referenced

Media outlets

  • medkit.info (Online)

Description

Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms influence purchasing decisions.

Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms influence purchasing decisions.