Meekijken in het hoofd van de consument: het kan nu

https://www.fonkonline.nl/artikelen/marketing/meekijken-in-het-hoofd-van-de-consument-het-kan-nu-49904.html

Participants

  • Ale Smidts
    Role: Faculty
    Reference type: Referenced
  • Maarten Boksem
    Role: Faculty
    Reference type: Referenced
  • Esther Eijlers
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Fonk (Online)

Description

An article that discusses new research conducted by Esther Eijlers, Maarten Boksem and Ale Smidts of RSM into Artificial Intelligence, more specifically on how human emotions may be tracked and measured. The innovative new method uses electroencephalography (EEG) to chart emotional response.

An article that discusses new research conducted by Esther Eijlers, Maarten Boksem and Ale Smidts of RSM into Artificial Intelligence, more specifically on how human emotions may be tracked and measured. The innovative new method uses electroencephalography (EEG) to chart emotional response.