Hersenonderzoek: een emotioneel filmpje mét een verhaal boeit het meest

https://www.adformatie.nl/effectiviteit/onderzoek-een-emotioneel-verhalend-filmpje-boeit-het-meest

Participants

  • Ale Smidts
    Role: Faculty
    Reference type: Referenced
  • Maarten Boksem
    Role: Faculty
    Reference type: Referenced
  • Hang-yee Chan
    Role: PhD Candidate
    Reference type: Referenced

Media outlets

  • Adformatie (Online)

Description

Ale Smidts, Maarten Boksem and Hang-Yee Chan have measured how our brains respond to TV commercials. It appears that the brains of different people react identically when they see exciting videos, according to their research. Based on this scientific research, it can be said that emotional storytelling works.

Ale Smidts, Maarten Boksem and Hang-Yee Chan have measured how our brains respond to TV commercials. It appears that the brains of different people react identically when they see exciting videos, according to their research. Based on this scientific research, it can be said that emotional storytelling works.