The Science Behind "Recommended for You"
https://www.ama.org/2019/10/02/the-science-behind-recommended-for-you/Participants
- Phyliss Jia Gai
Role: Student
Reference type: Written by - Dr Anne-Kathrin Klesse
Role: Faculty
Reference type: Written by
Media outlets
- American Marketing Association (Online)
Description
Phyliss Jia Gai, doctoral candidate in Marketing Management at RSM, and Anne-Kathrin Klesse, Assistant Professor of Marketing Management at RSM, have written the article 'The Science Behind "Recommended for You"'. The article discusses two studies and argues which study is more effective triggering clicks on a recommendation.
Phyliss Jia Gai, doctoral candidate in Marketing Management at RSM, and Anne-Kathrin Klesse, Assistant Professor of Marketing Management at RSM, have written the article 'The Science Behind "Recommended for You"'. The article discusses two studies and argues which study is more effective triggering clicks on a recommendation.