Investeren in F1 levert meer op dan reclame

https://www.marketingtribune.nl/sponsoring/nieuws/2019/11/investeren-in-formule-1-levert-meer-op-dan-reclame/index.xml

Participants

  • Yvonne van Everdingen
    Role: Faculty
    Reference type: Referenced
  • Yvonne van Everdingen
    Role: Faculty
    Reference type: Quoted

Media outlets

  • Marketing Tribune (Online)

Description

Yvonne van Everdingen, professor at the Rotterdam School of Management (RSM), has been mentioned in an article. The article discusses the research carried out by the RSM on the effects of investments on the power of innovation and brands. It is better to invest in R&D than in the advertisement of cars of Formula 1. She states that "we wanted to see to what extent manufacturers that participate in sportcompetitions get positive results for their innovation and brand power, and whether these results are dependent on the expenses on R&D and advertisements."