Making Recommendations More Effective through Framings: Impacts of User- versus Item-Based Framings on Recommendation Click-Throughs

https://www.ama.org/2020/04/14/making-recommendations-more-effective-through-framings-impacts-of-user-versus-item-based-framings-on-recommendation-click-throughs/

Participants

  • A.K. Klesse
    Role: Faculty
    Reference type: Referenced

Media outlets

  • ama.org (Online)

Description

An article written on research co-conducted by Anne-Kathrin Klesse of RSM. The research discusses that user-based framing of recommendations provides additional information on taste matching to customers compared to item-based framing, which could motivate customers to click on recommendations.

An article written on research co-conducted by Anne-Kathrin Klesse of RSM. The research discusses that user-based framing of recommendations provides additional information on taste matching to customers compared to item-based framing, which could motivate customers to click on recommendations.