Halloween, zucca, cannella e Neuromarketing
https://www.wipradio.it/2020/10/31/halloween-zucca-cannella-e-neuromarketing/Participants
- Ale Smidts
Role: Faculty
Reference type: Referenced
Media outlets
- wipradio.it (Online)
Description
Article about the neuromarketing of companies. Companies focus precisely on this: understanding what types of sensations and emotions can push a consumer to buy (or, in other areas, what can push a user to like, write a comment, click on a link).The birth of this branch of neuroeconomics dates back to 2002, thanks to a professor of Marketing Research at the RSM: Ale Smidts, the first to have coined this term to indicate the study of purchasing decision-making processes, through methods and tools. related to the world of neuroscience.
Article about the neuromarketing of companies. Companies focus precisely on this: understanding what types of sensations and emotions can push a consumer to buy (or, in other areas, what can push a user to like, write a comment, click on a link).
The birth of this branch of neuroeconomics dates back to 2002, thanks to a professor of Marketing Research at the RSM: Ale Smidts, the first to have coined this term to indicate the study of purchasing decision-making processes, through methods and tools. related to the world of neuroscience.