Neuromarketing: saviour or destroyer?

https://www.marketingmag.com.au/hubs-c/neuromarketing-saviour-destroyer/

Participants

  • Ale Smidts
    Role: Faculty
    Reference type: Quoted

Media outlets

  • Marketing Mag (Online)

Description

Is neuromarketing the tip of a dangerous iceberg or dawn of a new era in communications? Many experts are consulted, including Ale Smidts who states neuromarketing is the “measure of implicit processes (emotional needs and wants) in a reliable way using neuroscience methods.” Therefore he sees it as something positive.

Is neuromarketing the tip of a dangerous iceberg or dawn of a new era in communications? Many experts are consulted, including Ale Smidts who states neuromarketing is the “measure of implicit processes (emotional needs and wants) in a reliable way using neuroscience methods.” Therefore he sees it as something positive.