Koersverhogende Buzzwords

http://api.rsm.nl/files/index/get/id/9ce48d70-4f4b-11e6-8e84-fbd168697434

Participants

  • Patrick Reinmoller
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Management Trends (Magazine)

Description

A study conducted by Patrick Reinmoeller and Juriaan Nijholt, concluded that the use of positive buzzwords such as big data, crowdsourcing and agile, positively influence the company's share price.

A study conducted by Patrick Reinmoeller and Juriaan Nijholt, concluded that the use of positive buzzwords such as big data, crowdsourcing and agile, positively influence the company's share price.