Voor sommige innovaties kun je de klant beter negeren

https://www.bc.nl/kennisbank/operationele-zaken/bedrijfsvoering/34372-Voor-sommige-innovaties-kun-je-de-klant-beter-negeren.html

Participants

  • Jan van den Ende
    Role: Faculty
    Reference type: Referenced

Media outlets

  • BC.nl (Online)

Description

The contradiction of listening to customers vs. showing them what they want like Steve Jobs has been solved by Jan van den Ende. He claimed it depends on the type of innovation and whether it involves functional or emotional aspects.

The contradiction of listening to customers vs. showing them what they want like Steve Jobs has been solved by Jan van den Ende. He claimed it depends on the type of innovation and whether it involves functional or emotional aspects.