OP ZOEK NAAR DE KOOPKNOP IN HET BREIN MET NEUROMARKETING

https://www.deondernemer.nl/nieuwsbericht/121627/op-zoek-naar-de-koopknop-in-het-brein-met-neuromarketing

Participants

  • Ale Smidts
    Role: Faculty
    Reference type: Quoted

Media outlets

  • De Ondernemer (Online)

Description

To make (TV) commercials more effective, marketers increasingly call for help from brain scientists. According to Ale Smidts, the dubious reputation of neuromarketing is due to of a good number of 'cowboys' creating unrealistic promises, creating the bad image among companies and consumers.

To make (TV) commercials more effective, marketers increasingly call for help from brain scientists. According to Ale Smidts, the dubious reputation of neuromarketing is due to of a good number of 'cowboys' creating unrealistic promises, creating the bad image among companies and consumers.