OP ZOEK NAAR DE KOOPKNOP IN HET BREIN MET NEUROMARKETING
https://www.deondernemer.nl/nieuwsbericht/121627/op-zoek-naar-de-koopknop-in-het-brein-met-neuromarketingParticipants
- Ale Smidts
Role: Faculty
Reference type: Quoted
Media outlets
- De Ondernemer (Online)
Description
To make (TV) commercials more effective, marketers increasingly call for help from brain scientists. According to Ale Smidts, the dubious reputation of neuromarketing is due to of a good number of 'cowboys' creating unrealistic promises, creating the bad image among companies and consumers.
To make (TV) commercials more effective, marketers increasingly call for help from brain scientists. According to Ale Smidts, the dubious reputation of neuromarketing is due to of a good number of 'cowboys' creating unrealistic promises, creating the bad image among companies and consumers.