How Design Thinking Turned One Hospital into a Bright and Comforting Place

https://hbr.org/2016/12/how-design-thinking-turned-one-hospital-into-a-bright-and-comforting-place

Participants

  • Dirk Deichmann
    Role: Faculty
    Reference type: Co-written by

Media outlets

  • Harvard Business Review (Online)

Description

Over the past 10 years, the hospital’s managers have transformed their institution from the usual, grim, human-repair shop into a bright and comforting place. By incorporating design thinking and design principles into their planning process, the hospital’s executives, supported by external designers, have turned the hospital into a showplace that has won a number of safety, quality, and design awards — including a nomination for the prestigious Dutch Design Award. Even more important to the not-for-profit organization: patient intake rose 47%.

Over the past 10 years, the hospital’s managers have transformed their institution from the usual, grim, human-repair shop into a bright and comforting place. By incorporating design thinking and design principles into their planning process, the hospital’s executives, supported by external designers, have turned the hospital into a showplace that has won a number of safety, quality, and design awards — including a nomination for the prestigious Dutch Design Award. Even more important to the not-for-profit organization: patient intake rose 47%.