Foundation Poetst Imago KPN Op

http://www.sduvoornuenlater.nl/site/erven-schenken-nalaten/foundation-poetst-imago-kpn-op.20070152.html

Participants

  • Lonneke Roza
    Role: Faculty
    Reference type: Quoted

Media outlets

  • Voor nu en later (Online)

Description

RSM researcher Lonneke Roza is quoted in this article about the KPN Mooiste Contact Foundation, which focuses on preventing loneliness and social isolation. She argues that such social programmes allow customers to relate to and identify with an organisation by making it seem more human. Nevertheless, they raise ethical questions on the commercial interests of the company.

RSM researcher Lonneke Roza is quoted in this article about the KPN Mooiste Contact Foundation, which focuses on preventing loneliness and social isolation. She argues that such social programmes allow customers to relate to and identify with an organisation by making it seem more human. Nevertheless, they raise ethical questions on the commercial interests of the company.