Wat bedrijven kunnen leren van musea

https://www.managementsite.nl/bedrijven-kunnen-leren-musea

Participants

  • Cees van Riel
    Role: Faculty
    Reference type: Referenced

Media outlets

  • ManagementSite (Online)

Description

According to a new study published by RSM's Cees van Riel, the most appreciated museums score better than the world's most appreciated brands, such as Rolex, LEGO or Canon. The research made it clear exactly what it is that makes museums so highly appreciated. "Companies could learn from that" says van Riel.

According to a new study published by RSM's Cees van Riel, the most appreciated museums score better than the world's most appreciated brands, such as Rolex, LEGO or Canon. The research made it clear exactly what it is that makes museums so highly appreciated. "Companies could learn from that" says van Riel.