The Royal FloraHolland Case: Implementing a Digital Trade Infrastructure

Step 1: Watch our introduction video

Welcome. You have applied for the ‘FloraHolland Case' webinar. Hereby we provide you with some additional information on how to successfully prepare and participate in the event. You are first advised to watch the introductory video. This will take about 17 minutes and it will provide you with the structure of the case. You will also be able to meet the case supervisor, Prof. Yao-hua Tan, Program Director RSM’s Master in Customs and Supply Chain Compliance programme. Prof. Tan is also Professor of Information and Communication Technology at the Department of Technology, Policy and Management of the Delft University of Technology.

RSM Customs Flora Holland Case
RSM Customs Flora Holland Case  
Play video

Step 2: Read the Flora Holland Case

Next, you can read the FloraHolland Case and be informed about the complexities of this case example. You do not need to read additional literature as the case will provide you with all the necessary information. We ask you to focus on questions 1 and 2. Please be informed that you can only use the case for your personal professional development at this webinar and the case cannot be used for other purposes.
Click to read the Flora Holland Case.

Step 3: Complete and Submit Your Response Form

Please write-up your answers in the response form. We will discuss this information during the live webinar and discuss other submissions to the case as well. Be assured that we will treat your information as confidential and will not share it outside the context of this webinar. We will delete this information immediately after the session.
Click to access your response form
Submit your response form via email to Klaas Wassens before Wednesday January 24th 2018 at 12.00 hrs CET.

Step 4: Join the Webinar

Join the webinar on Thursday 25th January 2018 10.00 – 11.00 hrs CET with Yao-hua Tan and Klaas Wassens.
Click to access the webinar.

Good luck with the preparations!