"Nowadays, it is difficult to find a programme that provides the tools and builds the capacity to deal with Corporate reputations in the dynamic and unpredictable business environment that many companies and industries face. Combining the latest developments on academic research in the different areas of reputation management with the most up to date case studies in the practitioner side of the business make the MCC an unique and insightful programme. Furthermore, I have been able to apply most of the knowledge acquired in the master classes into my daily job with positive, tangible results. Knowledge that both, my company and I, have benefited from.
Personally speaking, the structured modules and selective master classes style have given me the flexibility that I required from a professional and personal point of view. In retrospective, learning from the leading academics on reputation management and sharing field experiences with fellow programme students make the MCC a worth-attending, well balanced programme between gaining new insights and good networking, for those seeking to take reputation management in their companies to the next level."
Diego Perez, Communication Adviser in Royal Dutch Shell, Exploration & Production division, New Business Development & Exploration