Conference: Future Visions of Corporate Communication

Open Master class on Future Visions of Corporate Communication

Date: 20 October 2016
Free entrance - Invitation only

On 20 October 2016, the Master of Science in Corporate Communication programme, Rotterdam School of Management, Erasmus University, organises a one-day open Master class in conference style. At this Master class, we will explore the future shape of the corporate communication profession and industry as a whole. The conference will be led by Professor Joep Cornelissen, who was appointed Professor of Corporate Communication and Management at the Rotterdam School of Management in 2015 and Professor Cees van Riel, who has been Professor of Corporate Communication and Director of the Master of Science in Corporate Communication for more than 25 years.

Combining the latest insights from academic research with presentations and discussions involing high-end communication and reputation specialists from the business world, this conference promises to be a one-day showcase in which we distinguish fact from fiction and hype from substance in the changes that are taking place within corporate communication and reputation management.

 Simultaneously, the Master class will provide participants with a taste of the set-up and quality of the various courses in our Master of Science in Corporate Communication programme.

Programme Overview

13:00     Welcome
               By prof.dr. Joep Cornelissen, professor of corporate communication and                 management, Rotterdam School of Management

Session 1: The Measure of Change

13:30     The end of PR and corporate communication as we know it?
               By Robert Phillips, strategy consultant and writer of the book ‘Trust me, PR is dead’
14:00     Panel Discussion:
               André Manning (chair), former CCO at Philips and , 
               Bartho Boer, CCO (NS/Dutch Railways) and Robert Phillips

Session 2: The Social Communication Imperative

14.30      How firms can use communication to lead on grand societal challenge
               By prof.dr. Joep Cornelissen, Rotterdam School of Management
 15:00    Panel discussion:
               Chaired by Prof. dr. Joep Cornelissen, Rotterdam School of Managment
               Panel:  Raymond Giannotten, director Nederlandse Vereniging Frisdranken, Waters, 
               Sappen Karen Dikken, manager internal communication FrieslandCampina,
               Dr. Mignon van Halderen, lector thought leadership Fontys Hogeschool

Session 3: The CEO's View

15:30     Building Excellence in Reputation Management
               By Prof.dr. Cees B.M. van Riel, professor of corporate communication & renowned reputation expert,                   Rotterdam School of Management

16:00     Live on stage Interview with Roger van Boxtel CEO NS (Dutch Railways)
16:30     Interactive Q&A

17:00     Wrap-up & Adjourn by Prof.dr. Cees B.M. van Riel 

17:15     Drinks

More information

This Open Master Class was offered to medior and senior communication professionals.

For more information, please contact the Corporate Communication Centre:

Tel: 010 408 2851