Purpose and Corporate Reputation - Are they linked?

The Corporate Communication Centre at Rotterdam School of Management, Erasmus University (RSM) will organise a half-day conference on Thursday October 19 during which the current trend of purpose in corporate communication will be explored as well as whether purpose-led organisations have stronger corporate reputations. The conference is open to all communication practitioners and free of charge.

Combining the latest insights from academic research, Cees van Riel, Professor of Corporate Communication at RSM, and Joep Cornelissen, Professor of Corporate Communication and Management at RSM will present cases about Global Art Museums and Fairphone. The conference promises to be a one-day showcase in which the role of purpose in corporate communication will be explored and whether companies that are led by a strong purpose and commitment towards their stakeholders enjoy more glowing reputations than their peers.

13:00 Welcome
13:30 Welcome by Prof.dr. Joep Cornelissen (RSM)
13:45 Session 1: The role of purpose in building organisational reputations by Prof.dr Joep Cornelissen 14:30 Hybrid identities and reputational value - the Fairphone case by Prof.dr Joep Cornelissen
15:00 Interview and Q&A with Tessa Wernink, former Communication Director of Fairphone
15:30 Session 2: The reputation of Museums and Art Institutions by Prof dr. Cees van Riel
16:00  Communicating purpose for a high tech B2B brand By Floor Schmeitz, Director Communications at Océ - A Canon Company
16:30 Networking drinks

Register now!

Thu 19 October 2017
13:00 – 17:30 CEST

Corporate Communication Centre
Burgemeester Oudlaan 50
Van der Groot Building - Forum Hall (M3-15)
3062 PA Rotterdam