Curriculum

Curriculum

The world-class curriculum is optimised to equip you with the latest knowledge and skills, and to minimise your out-of-office time. It consists of four parts:

  • Foundation Course in January or June
  • Advanced elective courses - choose 6 from a choice of 15
    Each elective course requires only 3 days of presence | See our upcoming courses
  • Study trip to New York City
  • Thesis

You can start with any part, not necessarily the Foundation Course. It is also possible to take the foundation and elective courses on a stand-alone basis, with no obligation to complete the whole master programme. 
Afterwards, you will still be eligible to apply for the complete programme and get your MScCC degree.

  • The Foundation Courses in the winter and summer are an essential part of the curriculum and set the groundwork for the rest of the programme. They explore the latest developments in corporate communication alongside new academic research and practical insights.

    The Winter Course in January requires 4 days of presence, and the Summer Course in June requires 5 days of presence. It is sufficient to take one of the two as part of your journey to the MScCC degree. It usually depends on your personal schedule which one you would like to take.

    More information about the Winter Course
    More information about the Summer Course

    • Become familiar with recent insights on reputation management and learn how to apply these in daily practice.

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    • Learn how corporate branding influences stakeholders and explore effective branding strategies to manage perceptions and behaviour.

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    • Learn how to manage both internal and external crises in the best possible ways. This course covers all aspects of crisis communication.

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    • Explore different types of CSR including their benefits and risks, and learn how to succesfully integrate CSR aided by corporate communications.

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    • Become familiar with digital strategies for corporate communication, digital platforms, and how to use digital communication more effectively.

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    • This course provides you with a fresh toolkit, based on practice and research, to create impact with employee communication.

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    • Expand your knowledge on financial markets and how they interact with corporate communications. This has proven to be an essential success factor for communication professionals, who are involved with investor relations amongst other responsibilities.

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    • Get a better understanding of issues management and public affairs, and how to strategise these disciplines within and outside your organisation.

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    • Get a broad perspective on general management, and develop analytical leadership skills to effectively identify opportunities and problems.

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    • This course provides you with a deep understanding of the changed media landscape and how these changes affect reputations.

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    • Increase your knowledge of organisational change, and develop a flexible mindset for managing and communicating change.

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    • Learn how to leverage partnerships and sponsoring, and develop a critical and creative mindset.

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    • Learn about different key persuasion techniques, how to use them, and when to use them so that you’re prepared for any setting.

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    • This course will help you to be of more value to your organisation on a strategic level, by teaching you key concepts of strategic management from a communication perspective.

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    • Discover the building blocks of thought leadership, and explore thought leadership strategies as well as ways to measure the corresponding outcomes.

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  • The week-long study trip to New York is an integral part of the MSc programme. During this trip, you will visit leading international businesses as well as local renowned academic institutions, and learn from their strategies, views and experience.    

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  • Writing your thesis is the final step of the MSc programme. It will deepen your knowledge of the research methods and techniques in corporate communication, and help strengthen your understanding of the value of transforming research results into managerial actions.

    The thesis is assessed and evaluated according to the same standards as the master theses of full-time MBA students. Participants often choose to research a problem within their organisation or industry.

Exceptional flexibility

This master programme is designed for communication professionals; it is also designed around them:

  • There is no application deadline for this programme, you can apply at any moment.
  • There is no fixed duration, you can finish the programme and get your degree in as little as 18 months or in a number of years, depending on what is convenient for you.

The entire programme is worth 60 credits in the European Credit Transfer System (ECTS).