Planning

Planning

Please find a schedule below with our upcoming courses. These are elective courses of the Executive Master in Corporate Communication, but they are also open to professionals who want to attend on a stand-alone basis without enrolling in the master programme.

Download the overview of masterclasses 2020!

2020

  • The four-day Winter Foundation Course in Corporate Communication is an excellent opportunity to deepen and expand your knowledge of corporate communication. You will acquire an in-depth view of the latest developments, insights and tools in the field of corporate communication, delivered by world-renowned faculty and visiting business practitioners. 

    Afterwards, you will be able to help your organisation optimise its communications based on global best practices, and drive business value through effective communications strategies.

  • Sustained profitable growth is the main objective for most companies. However, corporate brands face many challenges, such as emerging disruptive technologies and platforms, social media, the globalisation of markets, and demands from consumers and stakeholders for brands to behave more ethically. 

    This course discusses how a strong corporate brand can be the most important asset a company has for achieving growth. Participants will learn how to lead the building process for a strong and enduring corporate brand that gives focus to the entire organisation and aligns its diverse stakeholders towards sustained value creation.

    The course programme includes lectures that provide theoretical frameworks, and case studies to help participants practise the theoretical concepts. In addition, guest speakers will share their knowledge and personal experience.

  • This masterclass will cover the fundamentals of financial reporting, clarify the core components of financial statements, and address the importance of financial value concepts. To have a good understanding about the context in which these financial topics develop, will help you to be part of the business.

  • The digital transformation has increased the work complexity and challenges for corporate communication professionals. The empowerment of internal and external stakeholders through digital tools requires organisations to reconsider their structures, processes, and strategies. How do these changes impact crisis management, stakeholder engagement, and reputation management?

    This course will provide participants with a critical understanding for how digital media transform the communication environment in which organisations operate. It will provide frameworks to navigate the complexity of a new media landscape and help participants applying tools and tactics to efficiently manage various stakeholder relationships.

  • The week-long study trip to New York is an integral part of the MSc programme. During this trip, you will visit leading international businesses as well as local renowned academic institutions, and learn from their strategies, views and experience.    

  • The five-day Summer Course is a must-attend course for professionals with an interest in corporate communication. You will be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

    After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career.

  • What body language makes you more persuasive? What are digital persuasion principles? How is neuromarketing applied in practice? Such information is vital for making yourself more appealing and memorable, and it induces your audience to take action.

    Learn it from world-leading academics and persuasion experts during our three-day Persuasive Communication programme.

  • It’s essential that communications professionals first understand what managers and directors are trying to achieve before they communicate it. This requires a solid understanding of general management which you'll acquire in this programme.

  • This three-day programme on organisational change will examine theories of change and development as they apply to organisations, groups and individuals, and will explore the way in which different theoretical perspectives on change are reflected in the range of approaches that can be applied to the diagnosis and solving of problems in organisations.   

    Attention will be given to the critical issues that need to be considered when developing and implementing a plan for change, such as organisational politics, stakeholder management, strategic leadership, communication, motivating others to change, and the choice and sequencing of interventions.

  • This three-day masterclass provides insights in the importance of the corporate issues management and public affairs functions as the ‘window in’ through which society observes and frames the corporation, and the ‘window out’ through which the corporation understands society. You will develop a working knowledge of best practices in the areas of issues management and public affairs management, to secure the corporation’s societal license to operate and integrate its market and nonmarket strategies. You will be provided with high-profile case studies, to benchmark internal routines with global practices, and to enrich your toolkit and vocabulary with concepts and practical insights from leading companies.

  • Corporate communications have traditionally been associated with conveying the organisation’s messages to its diverse stakeholders. However, in such a hyper connected environment – in which customers and many stakeholders are gaining increasing power – firms need to be able to find new ways to listen to all stakeholders, and to involve them in the strategic decision-making processes.

    In this three-day masterclass, you will learn how organisations can use co-creation to strengthen relationships with stakeholder groups. You will get new insights for using co-creation in innovation, then you and your fellow participants will discuss how co-creation strategies can also be applied to corporate communications.

    More detailed information is coming soon.