Please find a schedule below with our upcoming courses. These are elective courses of the Executive Master in Corporate Communication, but they are also open to professionals who want to attend on a stand-alone basis without enrolling in the master programme.
Download the overview of masterclasses 2019-2020!
Among the most important leadership decisions are those that guide organisations to a desired future state. Especially in this turbulent and uncertain time of digital transformation, strategic decisions are crucial as the stakes are high: companies rise and fall easily and they do so fast.
In this Master Class, you will be led into the domain of strategic leaders at the organisation’s business and corporate level to get you conversational on key concepts such as positioning, parenting advantage and globalisation. These concepts will then be related to the new digital reality, and the consequences for corporate communication will be discussed.
Organisations with strong reputations are better able to attract the best and most appropriate stakeholders such as customers, investors and employees, so it’s logical that organisations attach great importance to building, maintaining and protecting their corporate reputations.
This three-day Master Class provides a comprehensive overview of the latest academic knowledge and best practices for managing reputations, as well as teaching you how to apply them in practice.
You can make the difference between good and poor crisis communication at your organisation. Our Master Class Crisis Communication covers all aspects of crisis communication, and equips you with best practices, strategy frameworks, and tools to apply during crisis situations.
Employees have long been recognized as the No. 1 stakeholder for organizations. With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. How to attract, retain, motivate, and engage talent to lead these disruptions have become pressing issues for global business leaders.
This Master Class is designed to energize your employee communications and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee communications.
The following topics will be addressed in this course:
- Why does employee communication matter? What is the role of employee communication?
- How can internal publics and audiences be segmented and analyzed?
- How to optimize various communication channels to best reach employees, keep employees informed, motivated, and engaged?
- How can emerging technologies (e.g., social media, AI) be integrated into employee communication efforts? How to take full advantage of internal social media to engage employees and mitigate potential issues and risks?
- How should corporate leaders communicate to align employees with strategies, build internal brand, and enhance employee trust?
The four-day Winter Foundation Course in Corporate Communication is an excellent opportunity to deepen and expand your knowledge of corporate communication. You will acquire an in-depth view of the latest developments, insights and tools in the field of corporate communication, delivered by world-renowned faculty and visiting business practitioners.
Afterwards, you will be able to help your organisation optimise its communications based on global best practices, and drive business value through effective communications strategies.
Sustained profitable growth is the main objective for most companies. However, corporate brands face many challenges, such as emerging disruptive technologies and platforms, social media, the globalisation of markets, and demands from consumers and stakeholders for brands to behave more ethically.
This course discusses how a strong corporate brand can be the most important asset a company has for achieving growth. Participants will learn how to lead the building process for a strong and enduring corporate brand that gives focus to the entire organisation and aligns its diverse stakeholders towards sustained value creation.
The course programme includes lectures that provide theoretical frameworks, and case studies to help participants practise the theoretical concepts. In addition, guest speakers will share their knowledge and personal experience.
This masterclass will cover the fundamentals of financial reporting, clarify the core components of financial statements, and address the importance of financial value concepts. To have a good understanding about the context in which these financial topics develop, will help you to be part of the business.
The digital revolution has changed how we interact, entertain, work, advertise, collect data, do business and much more. This has resulted in a new set of opportunities and challenges in corporate communications, but many businesses have still experienced little valuable payoff for their digital efforts.
This course focuses on the transformation that technology has brought to the field of corporate communication, and how you can make effective use of it. You will develop valuable knowledge of how to optimise your organisation’s digital corporate communications.
The week-long study trip to New York is an integral part of the MSc programme. During this trip, you will visit leading international businesses as well as local renowned academic institutions, and learn from their strategies, views and experience.
- Persuasive Communication (22-24 September 2020)
- Leadership Communication (29, 30 sept, 1 Oct 2020)
- Organisational Change (27-29 October 2020)
- Issues Management and Public Affairs (17-19 November 2020)
- Co-creation and Stakeholder Engagement (8-10 December 2020)
*RSM reserves the right to make changes to this schedule.