Planning

Planning

Please find a schedule below with our upcoming courses. These are elective courses of the Executive Master in Corporate Communication, but they are also open to professionals who want to attend on a stand-alone basis without enrolling in the master programme.

2019

  • The four-day Winter Course in Corporate Communication is an excellent opportunity to deepen and expand your knowledge of corporate communication. You will acquire an in-depth view of the latest developments, insights and tools in the field of corporate communication, delivered by world-renowned faculty and visiting business practitioners. 

    Afterwards, you will be able to help your organisation optimise its communications based on global best practices, and drive business value through effective communications strategies.

  • We live amid the greatest change in the history of media, the landscape continuously changes and is almost fully technology-driven. Accordingly, the communication function has changed dramatically in the past five years, and will change even more in the next five. How do people interact with each other in the future? How are communities formed? How are opinions shared? How do we recognize fake news? More importantly, how can corporate communication professionals manage and respond to the changing media landscape?

    The skills of a successful communicator will have to multiply. Despite the growth in the fact checking industry, the average person finds it increasingly difficult to differentiate between what’s real and what is not. This blurring of fact and fiction impacts everyone whose career is centred on building credibility.

    This Master Class will discuss the new challenges and opportunities in the every changing media landscape, and you will learn how to refine strategies to coop with these new vectors. Powerful tools to future-proof your media strategies, such as question bursts methodology, fire-proofing your firm, and story-based Inquiry will be discussed.

  • This three-day programme on organisational change will examine theories of change and development as they apply to organisations, groups and individuals, and will explore the way in which different theoretical perspectives on change are reflected in the range of approaches that can be applied to the diagnosis and solving of problems in organisations.   

    Attention will be given to the critical issues that need to be considered when developing and implementing a plan for change, such as organisational politics, stakeholder management, strategic leadership, communication, motivating others to change, and the choice and sequencing of interventions.

  • Thought leaders have the guts to destabilise the status-quo and advocate new ways of thinking and doing. They shift paradigms and build future realities. This Master Class stretches the edges of your thinking by exploring how thought leaders go about in navigating the future.

  • The five-day Summer Course is a must-attend course for professionals with an interest in corporate communication. You will be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

    After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career.

  • It’s essential that communications professionals first understand what managers and directors are trying to achieve before they communicate it. This requires a solid understanding of general management which you'll acquire in this programme.

  • Among the most important leadership decisions are those that guide organisations to a desired future state. Especially in this turbulent and uncertain time of digital transformation, strategic decisions are crucial as the stakes are high: companies rise and fall easily and they do so fast.

    In this Master Class, you will be led into the domain of strategic leaders at the organisation’s business and corporate level to get you conversational on key concepts such as positioning, parenting advantage and globalisation. These concepts will then be related to the new digital reality, and the consequences for corporate communication will be discussed.

  • Organisations with strong reputations are better able to attract the best and most appropriate stakeholders such as customers, investors and employees, so it’s logical that organisations attach great importance to building, maintaining and protecting their corporate reputations.

    This three-day Master Class provides a comprehensive overview of the latest academic knowledge and best practices for managing reputations, as well as teaching you how to apply them in practice.

  • You can make the difference between good and poor crisis communication at your organisation. Our Master Class Crisis Communication covers all aspects of crisis communication, and equips you with best practices, strategy frameworks, and tools to apply during crisis situations.

  • Employees have long been recognized as the No. 1 stakeholder for organizations. With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. How to attract, retain, motivate, and engage talent to lead these disruptions have become pressing issues for global business leaders.

    This Master Class is designed to energize your employee communications and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee commu­nications.

    The following topics will be addressed in this course:

    1. Why does employee communication matter? What is the role of employee communication?
    2. How can internal publics and audiences be segmented and analyzed? 
    3. How to optimize various communication channels to best reach employees, keep employees informed, motivated, and engaged?
    4. How can emerging technologies (e.g., social media, AI) be integrated into employee communication efforts? How to take full advantage of internal social media to engage employees and mitigate potential issues and risks?
    5. How should corporate leaders communicate to align employees with strategies, build internal brand, and enhance employee trust?

2020

Winter Course Corporate Communication (20-23 January)

Corporate Branding (10-12 February)

Finance for Communication Professionals (17-19 March)

Digital Communication   (14-16 April)

Study Trip New York (18-22 May)

Summer Course Corporate Communication (15-19 June)

RSM reserves the right to make changes to this schedule.