Marketing Management Honours Course (block 3,4,5)

Marketing Management Honours Course (block 3,4,5)

A limited group of 20-25 students will be selected to follow an additional course that runs across the 3rd and 4th block of their studies. During the sessions, faculty members and marketing practitioners will discuss relevant and current themes in marketing, such as branding and social media.

Researchers within the department will present their own and others’ latest research in these areas and discuss it with the students. Practitioners and alumni will be invited to some of the sessions to give the programme a more applied flavour. The programme will also feature company visits. The sessions will be highly interactive and require a strong preparation consisting of reading and summarizing relevant literature. Cooperation will be sought with external partners, who will discuss the topics from their practical perspective.

Participation will be limited to the best students in the MSc programme of Marketing Management. The first step in the selection process will be a ranking based on all core courses (Blocks 1 and 2, weighted by ECTS). In the second step in the selection process, the highest ranking students will be asked to submit a motivation letter.

Review the course guide for more information.

Taught by dr. A. Klesse and dr. C. Lembregts.