Name : Fleur Osté
Current job title : Brand manager TIGI at Unilever
Nationality : Dutch
Year of graduation : 2015
Why did you choose this MSc?
“I did a marketing internship at Unilever after my bachelor in international business administration. This experience enabled me to complement theoretical knowledge with valuable practical experiences in a globally orientated environment, and encouraged me to continue in the field of marketing. The MSc Marketing Management programme at RSM has a great reputation among business leaders in the fast-moving consumer goods environment, so it’s the ultimate place to strengthen my marketing skills and deepen my marketing knowledge.”
How would you describe the programme and RSM?
“The programme and RSM are characterised by their outstanding teaching staff, diverse student population and strong ties with business. There’s a strong sense of encouragement for personal development by fellow students and the teaching staff. After graduation I felt indeed very much prepared and confident to enter the job market.” What was the biggest challenge in this master? “The biggest challenge was balancing the vast amount of work and still deliver against your own expectations. Looking back, I realise how many topics were covered in a year, ranging from consumer behaviour to analytical skills. This foundation provides great benefits during my daily activities at work.”
What made the greatest impression?
“The outstanding teaching staff exceeded all of my expectations. Not only were they very much interested in the personal development of each student, they also knew exactly how to get the attention of a big class room full of students with appealing learnings from both science and practice.”
How did your studies at RSM shape your career?
“At RSM, I acquired a strong background in international business and specifically in the area of marketing. The knowledge and experience functioned as a key catalyst for personal growth and driving my business performance.”
What are your future plans?
“I want to further develop myself in the field of marketing and fast-moving consumer goods within the wide range of opportunities Unilever has to offer.”